The focus is on you.

Your artistic vision, combined with one of the largest inventories of lenses in North America, backed by our factory- trained lens technicians.  From cutting edge spherical and anamorphic lenses, to vintage, uncoated and specialty glass, we can supply whatever you desire.


Click HERE to access a list of our featured Cameras and Lenses.

The buzz about us…

Just Add Magic is a production that moves very quickly on limited “kid time,” and yet we often do a lot of layered inlines and VFX. Sometimes we do a lot more VFX than what might normally be successful on a series schedule. But with the services from Sim, it offered us the right integration between camera, dailies, post and VFX, which helped us score that goal each time.

Mark Doering-Powell, ASC