Who is Sim?

At Sim, we use our creative and technical talent to continuously advance meaningful solutions for the entertainment industry.

Sim is a leading supplier of camera equipment to the entertainment industry. Our team and services have supported features such as In The Tall Grass, Akilla’s Escape and Nightmare Alley; award-winning documentary Free Solo; and hit television series including Good Doctor, Schitt’s Creek, Umbrella Academy, Riverdale, and The Boys. Sim’s Vancouver, Toronto and North Bay facilities offer the very best in camera equipment rentals, and technical expertise available today. From full-frame to SUPER 35 cameras and specialty cameras and lenses, we’ve got you covered.

Our Core Values:

We develop people and teamwork
We embrace innovation and creative thinking
We are accountable and trustworthy
We are community-oriented

The Sim story goes back to 1982. Thirty-nine years later, the company continues to thrive and support the film and television industry. From operating out of a basement, to working with Hollywood’s most elite filmmakers, Sim has come a long way. To this day, we still strive to live up to our founding philosophy and purpose: always delivering the very best equipment, outstanding creative and technical talent, and leaving a positive impact on our local communities.

Our Purpose in Action:

We’re a proud supporter of the Creative Industries Pact for Sustainable Action, a commitment that includes a continuous look at current business practices to both explore and amplify opportunities that reduce environmental impact and increase social equality metrics.

Our employees are our biggest asset and we work hard to foster a culture of inclusion and growth. We believe passionately that a diverse and inclusive company makes for a more innovative, creative and engaged team. We seek to attract team members from a diverse pool of talent and that’s a key driver behind our Diversity and Inclusion (D&I) Committee. With representatives from across all locations, the Committee focuses on promoting education and exploring ways in which we can engage and partner with underserved communities.

For many years, Sim has supported charities across the country – from organizations committed to advancing women’s rights, physical and mental health to local food banks, as well as those working to make a difference in safeguarding and preserving natural resources. The notion of giving and giving back is in our DNA. In fact, each year, our staff are given a paid day off for volunteerism at an organization of their choosing.

We are also taking steps to minimize our environmental impact and inspiring others to take action – from eliminating single use plastic water bottles to having multi-stream waste reduction and recycling systems at all Sim locations. In addition, sustainability considerations are being integrated into our purchasing, inventory and shipping processes and we’ve introduced electric vehicles to their fleet for transporting gear. 

Click here to learn more about our company history, and be sure to follow us on Facebook, Instagram and LinkedIn at @simcamera to stay up to date on the latest Sim happenings.